Image L-R: Mike Swann (Scott’s Dad), Jamie Clarke (Chamois CEO), Scott Swann.
PR and Marketing agency Chamois is pleased to announce the renewal of their support to top British Superbike Championship racer, Scott Swann as a personal sponsor, with a full suite of brand support and new website. This takes Chamois into their second year with Scott.
The talented young rider from Northern Ireland finished third in the Pirelli National Superstock 1000 series last year and is now riding in the Superbike class on a Honda Fireblade, for Send My Bag Racing by IWR Honda. This is Scott’s first year as a professional rider competing at the highest echelon of UK motorcycle sport. His results so far as a series rookie have been stunning, impressing everyone across the paddock and throughout his fanbase.
Chamois has developed and extended their support for 2025 to include a number of additional components, including a new brand pack for his personal brand identity. Working with their partners Framework Design Agency, Chamois has built a new website for Scott and will be helping him to fund, develop and maintain this as the season progresses, delivering measurable exposure and profile for his entire sponsor portfolio. Finally, Chamois CEO, Jamie Clarke, is helping Scott’s long-time mentor Paul McGuire, to coach Scott in the increasingly important marketing and commercial aspects of professional sport, to put him in a position to be even more attractive to future teams, as a fully-rounded and commercially aware rider proposition.
Jamie Clarke, CEO at Chamois said: “I’m super pleased to be supporting Scott again this year. Rather than simply giving him money, we’ve formed a unique package of support, including his personal brand and a new website. As well, alongside Scott’s mentor Paul McGuire, I’m working with Scott to help him better understand the commercial and marketing aspects of professional sport, so he becomes the most attractive talent when it comes to future team selection. We all know Scott can ride a bike with exceptional talent – that is in no doubt. But what we’re doing here is building him a personal brand platform that will add additional value for any future sponsor or team.” He added: “it’s so exciting to see the progress Scott is making. He’s a very real talent and I have no doubt we’ll see him flying the flag at international level in years to come. His new SS45 branding is future-proofed and of a standard to go with him, right to the very top.”
Scott Swann said: “A big thank you to Jamie and the rest of the team at Chamois. The branding and the website they’ve built for me is first-class and I’m so proud to display the new artwork across everything that we do and to launch the new website this week. We have branded merchandise for sale both at BSB events and through my new website, so please do go online and join the SS45 party! Through my new website you’ll also be able to learn more about the team and the bike and keep up to date with all of my news and views, as the season progresses, go check it out!”
Click here to visit Scott’s new website
Scott’s new personal brand pack
